Laurent Bouillot, Siradel's CEO, created the company in 1994, just after he finished his studies: "I thought up the project during my last PhD year. My idea was to use my knowledge about electromagnetic wave propagation to study the radio coverage of mobile networks. I obtained my first contract after two months, and the calculation of radio coverage needs is still our main activity today." Siradel initially experienced gradual development before its profits took off in 2003: "When 3G networks were being introduced, we had several years of experience. We were ready. Since then, our sales have increased by 20 to 30 % year on year. Today we have nearly 200 clients in more than 50 countries. They are mainly mobile network operators. They use us to refine and optimize the dimensioning of their infrastructure. In spite of our small size, we are one of the world leaders in our field."
When you work a lot in the international arena, it is easier to keep your balance despite adverse events
Siradel has been installed abroad since 2007, after opening a research center in Toronto, in Canada, and offices in Hong-Kong and Shenzhen in China. "New mobile networks will mainly be created in Asia," explains Laurent Bouilllot. "Japan and Hong-Kong markets are giving us a head start in terms of technology that enables us to win other contracts. Japan's network coverage represents 200,000 cells. It is a big challenge." Studying magnetic wave propagation requires geographical input data of the zone to be studied. Over the years, Siradel has built a unique knowledge base of geographical data processing that it is now seeking to benefit from. "Due to our trade, we have become a 3D data producer and editor. In this way we have mapped more than 3,000 of the world's towns. The production of geographical data represents half our activity. We are now working to diversify into new markets such as radionavigation, geolocation and 3D simulation." Like most of businesses, Siradel experienced a slowdown in 2009, but it hasn't alarmed Laurent Bouillot much: "We are in the expertise domain. Large companies continue to turn to us, if only to optimize their existing networks. And not all markets work at the same speed. One will be undergoing a crisis while another is already recovering. When you work a lot in the international arena, it is easier to keep your balance despite adverse events." Find out more: Siradel website